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Orthodontic Customer Engagement Tool
The Assignment:
To develop a digital tool to promote and reinvigorate awareness of Ormco’s twin product line.
When considering braces, most people are curious how it will affect their looks. For kids, the focus is on what color elastics they will choose, while teens and adults may want to know what options they have to make their braces less noticeable. This presents an exciting opportunity for Ormco to tap into the patient’s needs and wants in a fun and immersive way.